• Create more positive news on platforms than negative. (That is, flip the ratio)
  • Prove that good and happy news can have a lot of viewership
  • Encourage people to “do just one good act a day”
  • Help them realize that it’s super easy (and Smart) to do it with little extra effort
  • Recognize and thank the individuals who do their bit
  • Get the corporate world (startups, SMEs & large organizations) to include supporting a cause that they believe in their venture plan from the beginning. This will be done by sending a message + documenting + sharing similar case studies & reports of benefit corps