About us

About us
Smart + Hug = A smart way of doing a good deed that improves lives and encourages more good deeds.

SmartHug is an agency that curates, develops, and promotes content about positive deeds by individuals or organizations. It was founded in 2015 and has offices in the US, Canada, Netherlands, and India, and is still growing!

Our mission is to create positive news that inspires others to do good deeds and acts of charity. This news can take the form of videos, interviews, blogs, and articles. We hope to create a legacy of celebrating charity and good news.

Diversity, equality, and inclusion are important to us, and we welcome every voice that wishes to make a difference. Share your positive stories with us!

SmartHug was a heartfelt idea.

It came to life due to a passion for evangelizing good news. And we found a quirky yet practical way of helping people all over the world and giving them credit. Isn’t it cool? All we ask them every time is: “What is your SmartHug ?”

We were soon joined by people from around the world and we are now in: The Hague (Amsterdam, Netherlands), New Delhi (India), New York & New Jersey (USA), and Toronto (Canada)

Our documentaries and articles are written by people who have an eye for reality, creativity, and simple but soulful acts, and who revel in the spirit of humanity.

We are always looking to support and associate with non-profit organizations around the world to help people, animals, and the environment.

A “Smart Hug” is an act of supporting a good cause innovatively with love. We encourage people to do at least one good act a day! Because every act counts!

Smarthug wishes to have a positive impact on society and the environment as its legally defined goal. We deal with a variety of kind gestures towards people, corporates, animals, the environment, small businesses, the arts, and artists.

Our endeavor is to associate with NGOs, artists, craftsmen, art communities, tribes, and villages and highlight their work.

Creativity + Practicality + Spreading kindness around the world = SmartHug